Knowledgeable and passionate Social Media strategist with a proven background in design led communications. 12 years professional working experience in small to large businesses as well as freelance. Track record of streamlining existing business practice to create transparent communications with SEO benefit and ROI. Keen photographer and artist. Lover of useful technology.

Comet Group Rickmansworth, Herts 2010-2012

Social Media & Communities Manager

Responsible for the company wide strategy for Social Media covering Marketing, PR, Corporate Communications and Customer Services. Duties include driving social traffic to Comet.co.uk, building brand awareness through social campaigns, turning negative sentiment into transparent problem solving, advocacy and positive experience. Working with a team of 8 (2 marketing specialists, and 6 Customer Service representatives) I took overall responsibility for the development and running of the social real estates including: Facebook/CometUK, @CometPlc Twitter, Google+, Foursquare, Yammer and social areas within Comet.co.uk such as Ratings and Reviews and Q&A. Software used: Google Analytics, Hootsuite, SproutSocial Dashboard, Bazaarvoice, WordPress, Drupal, Photoshop. Example social campaigns include: Pop-Up-Prezzie - Facebook campaign to drive sales, marketing subscriptions and brand awareness. Users ‘Liked’ an animated image of a present. The last person to ‘like’ before the [hidden] countdown ended won the prize. Users could ‘share’ the campaign in exchange for entering a prize draw. 21K entered creating 4m impressions driving 11k visits back to Comet.co.uk and created 200 sales. The ROI was 900% over the 19 day running period. Tweety-uppy - a ‘pass-the-parcel’ twitter campaign aimed to raise awareness for the brand over the World Cup which successfully created 3 million impressions of which 270,000 users converted (80% new visits) over 3 months.

Comet Group Rickmansworth, Herts 2007-2010

Senior Designer: Social Media

Responsible for the initial setup, design and user journey for new and emerging Social Media online estates. Responsibilities included the implementation and moderation of Ratings & Reviews and Q&A on the Comet.co.uk site, setup and design of Comet’s Facebook and Twitter presence and the development and design of commercial campaigns and email marketing. Software used: Photoshop, Text-Mate, Dreamweaver, Cheetahmail, Google Analytics.

Nature Publishing, Kings Cross, London 2004-2007

Online Designer

Responsible for the design and development of the online science publishing suite of websites including Nature.com, Nature History and Nature Networks.

Lightsurgery Ltd Islington, London 2002-2004

Freelance Designer & Coder

Freelance web design and marketing for small businesses and individuals mostly in Financial Publishing. Example sites include: The European Lawyer, Warren Buffet’s Company REFS and What Mortgage.

Falmouth College of Arts 1998

BA with honours in Visual Culture

"Visual Culture" studies recognises the predominance of visual forms of media, communication, and information in the postmodern world. It has become one of the most dynamic fields of scholarship, a reflection of how the study of human culture increasingly requires distinctively visual ways of thinking and methods of analysis.