Justin D Goring
Marketing Strategy // Design // Web
Described as a Creative Digital Strategist with a rare blend of expertise in developing:
- global Marketing strategy,
- web and Social Media strategy,
- disruptive and innovative multi-media content strategy,
- graphic design and front-end code creation.
I am a creative thinker and producer. Having worked professionally since 1999 delivering digital products, services and strategy within the Financial, Publishing, Science, Retail and Construction sectors, I consistently demonstrate:
High performance ‘digital-first’ multi-channel marketing and communication
Expertise in content strategy and creation, SEO, PPC, Google Analytics, Ad-Words, SM and affiliate marketing.
Expert in digital design, platforming and analytics
Experience working with CRM’s (Microsoft Dynamics, Salesforce), CMS’ (Sitecore, WordPress), Google Analytics, Adobe Creative suite, code writing (HTML, CSS3) Design practices (UX, UID), Video production (Motion and Final Cut Pro).
Proven knowledge of Social Media and Network strategies
That deliver awareness, engagement and advocacy as well as reciprocal link-building and proven returns on investment.
I was born in East Yorkshire, studied for my degree in Cornwall; and have lived and worked in London since 1999. I started my career as a digital graphic designer having graduated from Art School with existing photography, film and radio making skills. I now write multi-channel ‘digital-first’ marketing strategy for global companies.
Below are 2 examples of video production work that I’ve created from scratch. These video’s are displayed here purely for evidential purposes to demonstrate my style and abilities.
Extra to my job as Senior Digital Manager at Lendlease Europe, I engaged with the Consulting team who had the challenge of wishing to promote their services and offerings through digital and Social Media channels. As part of my pitch to the team I created a video using extracts from existing Lendlease video footage, Lendlease project photography and some short snippets of video on YouTube and edited it together with a modern soundtrack. The aim was to give a sense of how a modern advertising company might tackle a promotional video. This video version was never used but it here as part of my portfolio (with kind acknowledgement and thanks to Lendlease for permissions). The music used in the video is an extract from KYGO’s ‘Piano Jam’ available in full here: soundcloud.com/kygo/piano-jam and used with kind appreciation. The footage and music was edited together using Final Cut Pro in my own time. For more information about Consulting at Lendlease visit: go.ju5t.in/ConsultingAtLendlease
Graphics and Design Examples
2012 – 2016
1999 – 2012
Career history in my words
During the last 5 years I have delivered successful digital and content strategies for global construction, trend forecasting, publishing and global event sectors.
This work focused on cross-channel marketing and PR solutions that span print, advertising and social medias. I have in-depth professional knowledge of digital communication and community building, enabling effective WoM selling, SEO, PPC, digital marketing, customer service delivery, analytics packages, CRM and user experience. I can develop and market brands from scratch or maximise existing products and services by developing community engagement, advocacy, reciprocal link-building, affiliate marketing, targeted content and product placement.
Alongside the strategic roles I also have a strong creative and imaginative background running through my career, having designed and delivered award winning websites (Nature Publishing Group), commercial retail seasonal campaigns (Comet Group) and video and graphic media (Top Right Group and Lendlease).
In previous roles I have combined my creative and strategic approaches to technology, and digital transformation. Utilising knowledge of traditional production and visual psychological theory, I provide an imaginative approach to solutions, which internal and external customers find engaging and refreshing and powerful.
Customer behaviour is at the heart of everything I do – from my Art school Visual Culture degree (the cognitive psychology of visual representation to convey meaning) – for the purpose of achieving a return on attention, return on investment or call to action from a customer.
Areas of Expertise
Past and current work ranges from Financial Publishing to Construction; and from high street electrical products to fashion trend forecasting.
I specialise in creating websites that enable business automation.
By learning how your business works, your goals and aims, I design and build a digital product that requires minimal maintenance at the lowest cost. This helps a small business get on with what they do best.
I have expertise in designing graphics, logo’s and branding for businesses by combining art and design theory with neuromarketing and psychology.
My graphics tell the story of your business and have a positive lasting effect on your customers and their relationship to your brand and products.
My professional knowledge of Marketing comes from over 3 years of working in global businesses in sectors such as Publishing, Retail and Construction. All my maketing knowledge is focused on the following:
Whether it’s a business, product(s) or person, associating your brand with the right content will mean more of your target market will see the brand.
Your site can collect more information on potential customers so that you can target your market efficiently.
Customers interact and find more value in your content, personalising their experience of your brand, and become more likely to want to work with (or purchase from) your business.
Whether it’s a product service, your digital assets must generate an ROI. I help you sell more product and measure this, to ensure the investment is paying you back.
Working with you
I have 17+ years of strategic digital experience and have delivered successful digital products and campaigns for national and international business. But that doesn’t mean I blind you with buzz words. I take care to be as clear and straightforward about making business strategy work by creating amazing value in ideas, design or websites. Whatever I’m doing I try to work to deliver a digital product, service or solution that:
Excitement is great for idea generation and thinking outside the box. I positively promote difference and alternative views from people and teams I work with, as it almost certainly will help hone the final output.
I believe I can contribute to, and help develop to a high enough standard
Everything I do must be completed at the highest possible standard and quality, whatever the budget.
Will make the world a better place
I care to look for the spark in everything I do that can help enrich lives, solve issues, and/or improve things for people. Producing morally sound solutions not only helps make the world better, but also helps business connect better with customers and the marketplace.
Is a good idea
All the most innovative and disruptive ideas were challenged and rejected at first. Knowing how to challenge and disrupt the marketplace is about proving value and understanding the real, underlying problem. I have completed accredited business Innovation guidance training, and these skills are put into practice every day.
I like helping the people behind their business realise their ideas by creating solutions that work for them and their customers.
Get in touch
Justin was born in the United Kingdom and holds a valid UK issued European passport, National Insurance and driving licence. Since 1999 he has lived and worked in London.