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Sustainability as Marketing Opportunity

In Marketing by Justin

Just thinking about how a business can better promote their sustainability practice, and at the same time utilise the opportunity to gain further traction in its marketplace. I read a blog post about this subject a few days ago which listed the below [presupposed] market risks of using ’Sustainability’ as a purchase differentiator: Unknown consumer appeal; Lack of understanding from …

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Old book smells

In General News by Justin

I was born in the 70’s. My first memories were of events that took place with a backdrop of mechanical sounds spinning tape backwards and forwards, and acoustic needles measuring the amplification of the sound of vinyl as they spun. I remember it and I loved it and I still love it.